These courses explain customer and core audiences, lookalike audiences, using the Facebook Pixel, and more. Targeting is how you get your ads in front of people who are most likely to be interested in your product or service. Here’s where you’ll learn what ad buying on Facebook means, including buying options like reach and frequency. These Blueprint courses teach you about Ads Manager, the ad auction, brand best practices, creating ads, measuring your ads performance, and targeting basics. Here’s where you get into advertising on Facebook.
FACEBOOK BLUEPRINT HOW TO
It’s less about ads and more about understanding the platform overall – using Business Manager, using Facebook groups, promoting your business, understanding ad policies, and even how to create a Facebook Page for your business.
These courses teach foundational content about Facebook. This is a great way to approach the content, since there is so much information to digest. Facebook Blueprint Categoriesįacebook Blueprint is divided into 19 different categories. You click to expand content, and can test your knowledge as you go. Each course is broken down into digestible chunks and has been updated to reflect the latest in Facebook’s guidelines.
There is a “plan” feature you can use to map out your learning plan and then keep track of your progress.įacebook Blueprint course content is mostly text-based, but mixes in videos with some of the modules. The courses range from beginner to advanced level and take between 5 to 30 minutes to complete each one. Blueprint was launched in 2015 and now has over 90 courses. What is Facebook Blueprint?įacebook Blueprint is an online learning platform with free, self-paced courses to teach a variety of Facebook and Instagram digital marketing skills. Today, we are explaining what you can learn from Facebook Blueprint, how Blueprint certification works, and if it’s worth your time and money. Facebook Blueprint is an e-learning platform created by Facebook to teach digital marketing skills, and there’s an additional certification option to test and prove your knowledge.Ĭonsidering Blueprint was created by Facebook itself, it’s a valuable resource – you’re getting information straight from the source.
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